1% rule
HYPOTHESIS THAT MORE PEOPLE WILL LURK IN A VIRTUAL COMMUNITY THAN WILL PARTICIPATE
1% Rule (Internet culture); 1% Rule; 90-9-1; 90-9-1 principle; 90-9-1 rule; 90–9–1 principle; 99-1 rule (Internet culture); 1-9-90 rule; 90:9:1 rule; 1–9–90 rule; 1:10:89 ratio; 1% rule (internet culture); 1% rule (Internet culture)
In Internet culture, the 1% rule is a general rule of thumb pertaining to participation in an internet community, stating that only 1% of the users of a website add content, while the other 99% of the participants only lurk. Variants include the 1–9–90 rule (sometimes 90–9–1 principle or the 89:10:1 ratio), which states that in a collaborative website such as a wiki, 90% of the participants of a community only consume content, 9% of the participants change or update content, and 1% of the participants add content.